Instituto SENS
Published:
Instituto SENS is a research center dedicated to the frontier between behavior and technology. It uses large language models to simulate social dynamics for consumer behavior research, building digital laboratories where individual and collective reactions can be tested under controlled conditions.
The platform is grounded in behavioral psychology and consumer theory, embedding layers of personality and cognitive biases into AI agents. The result is a population of 6 million synthetic personas statistically aligned with IBGE census data, enabling predictive modeling without relying on real personal data.
Highlights
- 6 million synthetic personas derived from official IBGE census data
- LLM agents with modeled personality and cognitive biases
- Digital labs for testing product, marketing, and market strategy decisions
- Zero data leakage, no real individuals involved
Outcome
Instituto SENS provides the technical infrastructure for organizations to anticipate the human factor, turning behavioral unpredictability into actionable, privacy-safe predictive data for strategic decision-making.